Digital Marketing

SEO

Search Engine Optimization

Search Engine Optimization (SEO) is the practice of improving the quality and quantity of website traffic by increasing the visibility of a website or a web page in a search engine's unpaid results. It involves optimizing the content on a website to make it more attractive to search engines and improve its ranking on search engine results pages (SERPs).

SEO encompasses a variety of techniques, including keyword research, content creation, link building, and technical optimization. By using relevant keywords and phrases in website content, optimizing meta tags and descriptions, and building high-quality backlinks, SEO can help to improve a website's visibility and drive more organic traffic to the site.

The ultimate goal of SEO is to increase the quantity and quality of website traffic, which can lead to higher conversions, more leads, and increased revenue. It is an ongoing process that requires continuous monitoring and adjustments to keep up with changes in search engine algorithms and user behavior.

PPC

Pay-Per-Click

PPC stands for Pay-Per-Click, which is a digital advertising model where advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to a website rather than attempting to earn those visits organically.

PPC ads typically appear on search engine results pages (SERPs) and other websites that allow advertising, such as social media platforms. Advertisers bid on specific keywords and phrases that are relevant to their target audience, and the highest bidder's ad will appear in the top position of the search results.

PPC campaigns can be highly targeted, allowing advertisers to reach specific demographics, geographic locations, or interests. Advertisers can also set a daily budget for their campaigns, ensuring they do not exceed their advertising budget.

PPC is a popular form of digital advertising because it provides immediate results and can be highly effective in driving traffic and conversions to a website. However, it requires careful planning, monitoring, and optimization to ensure a positive return on investment (ROI).